Portugal and the rise of berries

Portugal and the rise of berries

The cultivation of berries in Portugal is a relatively recent but profoundly significant agricultural success story. These small fruits, known for their intense flavour and health benefits, have gained a prominent place in Portuguese agriculture thanks to their high commercial value and demand in international markets. With a combination of innovation, tradition and sustainability, the sector is constantly growing, positioning itself as an essential part of its agricultural economy.

A modern crop

The cultivation of strawberries, raspberries, blueberries and blackberries has modern roots in the country, having been introduced on a large scale in recent decades. Although strawberries have a longer history in Portuguese agriculture, blueberries and raspberries began to be grown commercially from the 1980s and 1990s onwards. This was driven by Portugal’s opening up to international markets following its accession to the European Union in 1986, which facilitated access to know-how, financing and export opportunities.

Its Mediterranean and Atlantic climate, together with fertile soils and abundant water, offered ideal conditions for growing berries. In particular, regions such as Alentejo, Odemira and the Tagus Valley stood out for their ability to produce high quality berries, suitable both for the fresh market and for processing into products such as jams, juices and frozen products.

Importance for Portugal

Today, berry cultivation is a strategic sector for Portuguese agriculture. This crop has transformed rural areas, generating employment and boosting the local economy. According to recent data, Portugal is one of the main exporters of berries in Europe, with key markets such as Germany, the United Kingdom, France and the Netherlands.

Their economic impact is not limited to exports. Domestically, their popularity has grown due to increasing health and nutrition awareness, as these fruits are rich in antioxidants, vitamins and fibre. Moreover, the sector has fostered innovation in Portuguese agriculture, adopting technologies such as tunnel cultivation and advanced irrigation systems, which optimise resources and guarantee fruit quality.

Present and future

It is a booming sector, which has seen remarkable growth, especially in raspberry production, which accounts for a significant share of European exports, and in blueberries, driven by growing international demand. However, climate change, which generates irregular rainfall patterns and extreme temperatures, as well as international competition and pressure to meet strict quality standards in European markets, are the two main stumbling blocks. To address these problems, the sector has adopted sustainable and technological strategies, such as the use of hydroponic crops that reduce water consumption and optimise yields, and has promoted associations and cooperatives that allow small producers to access global markets and share resources.

The future of the crop is promising, including research into new varieties adapted to changing climatic conditions and more efficient and environmentally friendly production methods. Commercially, producers are looking to expand their markets into Asia and North America, where demand is increasing, while the development of derived products such as extracts and supplements offers high economic potential. In addition, rural and gastronomic tourism plays a key role in the promotion of Portuguese berries, attracting visitors interested in agricultural experiences and local products.

In short, the development of this crop is an example of how an agricultural sector can evolve and thrive in a modern context. From their commercial introduction to their consolidation as an economic driver, berries have transformed both local economies and the rural landscape. In this respect, Portugal is well positioned to continue to lead the berry market in Europe and beyond. This small fruit, full of flavour and benefits, will continue to play a key role in the future of Portuguese agriculture.